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Seminar: Open doors, engaging audiences

Open doors, winning over audiences

2nd Dynamic Audience Development Seminar

The Dynamic Audience Development Seminar reaches its second edition in 2023 with the inter-institutional gathering Open doors, winning over audiences; a setting that hopes to foster an exchange of experiences around the current and future panorama of trends related to audience development and audience management in the creative and cultural sector of the District of Medellin on Wednesday, December 6 at the Parque Biblioteca Tomas Carrasquilla – La Quintana.

Thus, the Mayor’s Office of Medellin through the Secretariat of Culture, in coordination with the Museo de Antioquia, the Museo de Arte Moderno de Medellin (MAMM), the Museo Cementerio San Pedro, the Museo Pedro Nel Gomez, the Parque Explora, the Teatro Pablo Tobon Uribe, and the Teatro Metropolitano, in partnership with the Medellin Public Library System, will develop a formative-experiential day in which they will share their best practices and strategies in audience development and management through various experiences.

The day will begin at 9 a.m. and end at 5 p.m., offering attendees panels and workshops organized by the entities allied with the strategy to reflect on the relationship of cultural entities with their audiences, the creation of meeting spaces, and the pedagogical mission.

During the morning, 2 panels and a talk-recital will be presented to discuss the relationships woven with audiences. In the afternoon, five experiential workshops will offer the attending public the opportunity to connect with artistic practices and innovative cultural proposals through interactive workshop or laboratory-type activities.

PROGRAMMING

9:00 a.m.
Entry and opening

Collective panels

9:30 to 10:30 a.m.
Panel Open to the public: Creative strategies for welcoming audiences and shortening distances.

This conversation brings together the experiences and reflections of 4 cultural entities in the city, their questions about the relationship with different audiences, and the way they contribute to the construction of critical and creative citizenships.
Participants: Carolina Povea (Teatro Metropolitano), Brayan Castano (Museo de Antioquia), Maria Adelaida Arango (Museo de Arte Moderno de Medellin), and Maryoris Chavarria Catano (Teatro Pablo Tobon Uribe).

10:45 to 11:45 a.m.
Panel Development of strategies and content for the audience development process and visibility of the programming carried out in 2023.

In this conversation, 3 institutions from the city will come together to discuss how the development of content for the audience development process has been and to make visible what is being done from the program this year, including the change in strategies used in each space.
Participants: Daniela Cordoba (Cementerio Museo San Pedro), Johana Sierra (Parque Explora), and Luis Rendon (Casa Museo Pedro Nel Gomez).

11:45 a.m. to 12:30 p.m.
Talk-recital Didactic concerts and audience development

The Teatro Metropolitano fosters the development of its audiences for classical music through this type of format that seeks to bring audiences closer to the most classical genres in a simple and approachable way, providing them with tools for the enjoyment and appreciation of music.
Participants: Natalia Tobon (soprano) and Diego Salazar (Pianist).

Workshops (simultaneous programming)

2:00 to 3:30 p.m.
Workshop Banana constellation. A practical exercise to connect with others.
How many things fit inside one thing? In this gathering, we will approach the study and creation methodologies of MAMM mediators, while playing at dismantling our knowledge and affections to imagine other possibilities of experiencing the world from the multiple and the mutual.

2:00 to 3:30 p.m.
Workshop Disobedience and childhood in public space.
The Museo de Antioquia will share its experience with the mediation laboratory through this workshop focused on mediation actions in public space: how we used to take over public space in our childhood to play, what those traditional games were.

2:00 to 3:30 p.m.
Workshop Show me with drawings. A basic guide to imagery in the communication of cultural, artistic, and educational projects
The difference between selling and convening. Through graphic design resources and the use of the right images, we can tell stories that invite the audience we want to reach in the most assertive, inclusive, and accessible way within the possibilities of each project.

3:30 to 5:00 p.m.
Workshop The new perspectives of the Cementerio Museo San Pedro: a journey through memory
In the galleries of the Cementerio Museo San Pedro, funerary language has multiple manifestations that echo the power relations that have had an impact from the 19th century to the present day. Therefore, narrating the social representations, codes of values, and ideologies that have passed through this place and its surroundings requires referring to concepts that link space with temporality: territory and history; memory, place, and the urban.

3:30 to 5:00 p.m.
Workshop Community pedagogies and social mobilization strategies at #NuestraCasaenAranjuez
The Museo Pedro Nel Gomez will share its experience with community pedagogies and social mobilization strategies that it has been developing within its collective curatorships and audience development strategies.

3:30 to 5:00 p.m.
Workshop Know to care. The role of museums in biodiversity conservation.
Parque Explora will address the importance of zoological museums and aquariums in environmental conservation settings, with emphasis on a megadiverse country like Colombia.

5:30 to 6:20 p.m.
Closing performance
Suite from the Nutcracker Ballet by Pyotr Ilyich Tchaikovsky
Ballet Metropolitano de Medellin

This activity takes place within the framework of the Dynamic Audience Development strategy of the Secretariat of Civic Culture of the Mayor’s Office of Medellin